The second chapter of its 2025 Move campaign
September 8, 2025
Campaign by Ezra Petronio
Messika presents the second chapter of its 2025 Move campaign with Ezra Petronio, a new instalment that explores presence, femininity, and duality through a trilogy of portraits.
If the first chapter introduced a bold new vision of Move, this one magnifies it: sharper, brighter, and infused with renewed vitality.
Through Petronio’s lens, diamonds transcend stillness to reveal their brilliance in motion. His instinctive use of flash and framing transforms the familiar muses, capturing their strength with precision and spontaneity. The portraits unfold like a score, distinct notes resonating in harmony, a visual rhythm of movement and light.
“This campaign is about revealing the power of individuality,” says Valérie Messika, Founder and Artistic Director. “Ezra Petronio captures women as they are: free, bold, and radiant. In their presence, our creations come alive - diamonds in constant motion.”
Bibi Breslin’s raw power is intensified in So Move Max. Fei Fei Sun embodies a facet of femininity both graceful and untamed in So Move XL. Rosalieke Fuchs conveys duality in Move Romane: two parallel lines, polished gold and diamond pavé, moving as one. Together, they form a chorus of strength, grace, and brilliance - three voices, one resonance.
Central to the campaign is Move , the Maison’s signature collection. In this second chapter, its most emblematic variations take center stage: So Move Max , bold and architectural; So Move XL, luminous and larger-than-life, magnified by the brilliance of mirror-polished gold; Move Romane , a dialogue of duality and harmony. Seen through Petronio’s lens, these creations reveal new facets of their character - presence, scale, and rhythm - reaffirming what defines Move: freedom, motion, and the brilliance of diamonds alive with light.