Messika unveils new portraits of Move, its emblematic collection, continuing the Maison's creative collaboration with Ezra Petronio. Fronted by Irina Shayk, the campaign explores a femininity defined by confidence, instinct, and presence. Powerful yet effortless, she embodies the magnetic tension at the heart of Move. Captured in portrait against a pure white backdrop, Ezra Petronio lets character take center stage. Every expression, every gesture, every glance reveals a different facet of the woman behind the image. For years, Irina Shayk has shared a close connection with Valérie Messika and the Maison, united by a vision of femininity that is unapologetic, self-assured, and entirely her own. Her singular presence brings strength and intensity to Move, a collection designed to accompany women through every moment of their lives.

Irina Shayk possesses a rare ability to command attention without ever demanding it. There is something instinctive in her presence, a confidence that feels natural rather than performed. She embodies a femininity shaped by contrasts, where strength and sensuality exist in perfect balance. Much like Move itself, she balances strength and fluidity, precision and spontaneity. Through the collection's evolving interpretations, she reveals a woman who defines herself on her own terms. Her beauty is undeniable, but it is her conviction that leaves the strongest impression.

« Independence of thought is what defines the modern woman. She doesn't conform to a fixed idea of who she should be. She decides for herself. She does not choose between strength and softness, discipline and spontaneity. Why would she? What I value most is clarity, the power of being direct and honest without seeking to overcomplicate matters. That is why Messika resonates. Sensual without being performative. Strong without being aggressive. You are not trying to be anything. You already are. »

Irina Shayk

« Irina unlocks the facet of femininity that most of us carry in silence, one that unsettles and thrills in equal measure. She owns her destiny, carves her own path, and carries one simple conviction: the time is now. Her energy is incisive, polished, and alive with tension. »

Valérie Messika, Founder and Artistic Director