Femininity in motion, sculpted by light, defined by presence
For 2025, Messika presents a bold and powerful campaign, symbolizing a new era for the Maison. A reinvention of femininity, in motion, vibrant with audacity and elegance.
This is M
Powerful faces bring this vision to life: Bibi Breslin, a magnetic muse with raw beauty; Rosalieke Fuchs, with her captivating presence; and Fei Fei Sun, an iconic model with international allure. All three were selected for their aura and unique presence.
Through the lens of Ezra Petronio, these women become the heroines of a new chapter. Symbols of an authentic, and timeless luxury, their portraits are imbued with an unique aesthetic: frontal light, absence of artifice, naked expression. This light becomes language, revealing the strength, sensuality and charisma of each woman, while enhancing the brilliance of Messika’s diamond jewels.
A legendary figure in fashion imagery and a renowned Art Director and Photographer, Ezra Petronio delivers a powerful artistic shift with this portrait series. His style, marked by the use of dramatic flash and ‘70s-inspired lighting, reveals a new interpretation of the Messika woman: liberated, modern and intensely singular.
His vision not only captures the Maison’s essence - it propels it into a contemporary future.
« This campaign marks a new chapter for the Maison alongside Ezra Petronio. His perspective beautifully reveals the alchemy between style, femininity, and Messika jewelry. A pursuit of essence and power that so perfectly defines our creations.»
Valérie Messika
This is M
At the heart of the campaign is Move, the Maison’s signature collection.
Whether in the Move XL Haute Joaillerie pieces or the newly introduced for 2025, Move Noa cuffs in chiseled gold, each creation asserts a sculptural presence.
The hand-chiseled gold adds a new shine. The gold grooves create a new texture, reminiscent of the world of couture and fashion. More than a piece of jewelry, it's the work of a craftsman in motion, in the service of light.