In 2022, the famous Smiley® will blow out its fifty candles. This presented an opportunity to invite fifty big names in fashion, watchmaking, and jewelry to create limited editions that are certain to make anyone smile. In celebration, Messika unveils three new diamond jewels – two unique diamond Lucky Move necklaces and a My Move leather bracelet - which Valérie Messika had lots of fun designing.
On a first proposal, the Lucky Move small pendant unveils a Smiley® in yellow diamonds in a pavé white gold ring. In its exclusive version, the second jewel within this collection is a Lucky Move XXL necklace in a 43 mm diameter, the laughing face emerges through the pavé setting of several hundred yellow diamonds and white diamonds which come to total 7.90 carats. The number 50 is inscribed on the back of both necklaces, reminiscent of the anniversary edition.
“Like many people, I have always had a loving attachment to this motif, a strong symbol of pop culture. It conveys so many values and principles in which I believe, including an ever-positive spirit, a Smiley®, and a step back. I was truly delighted to be one of the fifty guests invited by The Smiley® Company. The overall exercise was a fun task, which doesn’t detract from the technicality of the jewelry. I’m confident that the project will deliver what everyone desires, positivity!”
Valérie Messika
Smiley® x Messika jewelry will be available at Galeries Lafayette Haussmann. These will be dressed in the Smiley birthday motif by “Mr. A” from February 22nd to April 4th 2022. Contributing to the celebration by capturing all creations, Assouline editions will be offering a collector’s book compiling the fifty collaborations. After this exclusivity period, the Smiley® x Messika pieces will be available in the Maison’s Parisian boutique on rue Saint-Honoré, in Asia and in our New York City boutique. The Lucky Move Necklace XXL is available on demand in our Messika boutiques.
At fifty, Smiley® has never looked so young and trendy!
About Smiley®
Born in 1972 to spread feel-good news, Smiley® celebrates 50 years through a series of collaborations with some of the most exciting brands across fashion, Jewellery, lifestyle, home and beauty. Over the past 5 decades Smiley® has become one of the most important icons in graphic design. Smiley® is a universal counter culture icon with a message of positivity that has influenced generations across the globe. Reinvented and redefined by generations of activists, artists and creators, Smiley® continues to thrive and influence future generations.
