All competing with technological and artistic flair, new watches and jewelry are unveiled each year at the international Baselworld exhibition, profiling future key trends. Whether these are innovations or re-releases, their first public appearances take centre stage in Basel, monopolising the attention and presence of all the major players in the sector: prestigious houses; big names; talented young brands; retailers; and journalists from all over the world. For the 101st edition of this unmissable event, Maison Messika invited visitors to discover the wonderful story of its latest creations, a reflection of its expertise, in a place which is faithful to the brand – audacious, aesthetic and captivating.